Become a brand designer in 8 weeks with the coolest course camp out there.
A fun-filled and hands-on design course created to give you the confidence and skills to start branding in one summer.
Created by a self-taught brand designer to include everything I wish I knew in an interactive, playful format (because design is supposed to be fun!)
If you are…
A Complete Newbie or Design Novice
You’re new to branding design and/or professional design software and you want a course that will take you through the basics without rushing or condescension…
An Aspiring Professional Designer
You’re yearning to become a professional designer and maybe even work for yourself as a freelancer or studio owner but need some help bridging the gaps and making the leap!
A Designer in Need of Guidance
Maybe you’re working right now as a freelancer, but you’re not feeling ready to go full-time or there’s something holding you back; maybe you’re in need of some guidance to give you the confidence to move forward…
A Creative Looking for the Next Step
You’re not new to the design scene and you’ve got experience, but a skill improvement and level-up is what you need to start growing and expanding your offers…
Still not sure if it's right for you?
In 8 weeks, you’ll be able to…
Sounds great, right?
“I created Camp to remove the high barrier to entry to the branding world and create a supportive, gatekeeping-free zone for all.”
(WHAT MAKES US DIFFERENT?)
(1)
Fluff-free Lessons with
Homework & Feedback
The foundation of the course uses modules & lessons that cover everything you need to know to become a brand designer! We’re leaving out fluff you don’t need so every lesson is efficient. Each module has homework assignments to help you practice what you learned, with personalized feedback on each one!
(2)
Created BY and FOR
Self-Taught Designers
Ever taken advice from someone who’s never been in your position? Taking a course from a formally-trained designer is sorta like that…I created Camp because I’ve been in your exact position and know what’s like to be self-taught & start from scratch. I’ll be sharing advice and tips that are actually relevant to what you’ll be going through and can support you through it all.
(3)
1:1 Mentorship AND
Community Support
Most courses have live calls with a Q&A session as the only way to interact. With Camp, I offer unlimited mentorship calls where you can ask me anything in the privacy of a 1:1 call. You get the benefits of a live community through coworking, group calls, and Slack, but you get the unique opportunity to have a direct mentor helping you on your individual journey.
(4)
Strictly No
Gatekeeping Zone
Camp is a no gatekeeping zone because my biggest pet peeve as a newbie was all the secrecy! Every workshop, resource, template, and video is about sharing what I know and giving you everything you need to succeed. You get to give input on what weekly workshop topics I cover; you can ask me anything during our calls; and you can trust that every piece of advice is my best.
Camp, Not a Course
🏕
The Fun Way to Design
🧃
Camp, Not a Course 🏕 The Fun Way to Design 🧃
The Camp Curriculum
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Module 1: Intro to Design
Lesson 1: Illustrator 101
Lesson 2: Typography
Lesson 3: Color
Lesson 4: Composition & Layout
Lesson 5: Imagery & Shapes
Lesson 6: Advanced IllustratorWe’ll start from the very beginning to build a strong foundation for the later modules! We’ll focus on getting comfortable with the Adobe softwares and the design terminology. There’s a lot of info out there on theory, but we’ll just cover what you need to know!
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Module 2: Branding Basics
Lesson 1: Strategy & Creative Direction
Lesson 2: Brand Concepts & Creating Mood Boards
Lesson 3: Color Palettes
Lesson 4: Type Suites
Lesson 5: Logo Design
Lesson 6: Branding RefinementWe’ll make you into a budding brand designer by starting with the essential things to know about building a brand identity. I’ll walk you through everything, including how to make design decisions, interpret visual cues, and curate brands with cohesion! By the end of this module, you’ll know how to create a brand system from scratch!
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Module 3: Advanced Branding
Lesson 1: InDesign 101 & Presentations
Lesson 2: Photoshop 101 & Creating Mockups
Lesson 3: Brand Applications & Collateral
Lesson 4: Print & Packaging Design
Lesson 5: Client Feedback & Revisions
Lesson 6: Brand Guidelines & FilesNow that you’ve got an understanding of brand design, its various elements, and strategies for forming a brand, you can take it to the next level by learning additional softwares & ways for presenting your work! You can take these lessons and use them for designing collateral you can offer to your clients, too, adding to your arsenal of design skills!
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Module 4: Intro to Web Design
Lesson 1: Client Strategy & Intake
Lesson 2: Adobe XD & Figma 101
Lesson 3: Wireframe Setup, Applying Branding & Formatting
Lesson 4: Anatomy of a Web Page - Navigation, Home & Landing
Lesson 5: Anatomy of a Web Page - Sales, Service, Booking
Lesson 6: Anatomy of a Web Page - Collection, Product, AboutWe’ll learn all the essential info about how to take a brand from identity to website with information about client process, software, terminology, and UX/UI strategy! This module is all about learning the parts of a website that really matter, and understanding how to create it yourself.
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Module 5: Advanced Web Design
Lesson 1: Wireframe Design - Page Layout & Content
Lesson 2: Wireframe Design - Functionality & Features
Lesson 3: Development & Accessibility Check
Lesson 4: Mobile Design & Responsiveness
Lesson 5: Prepping for Development
Lesson 6: Pre-Launch Prep & Client HandoffNow that you know the elements behind all types of websites, we’ll focus on designing one ourselves! We’ll learn how to make strategic designs on navigation, content, functionality, and features. We’ll also cover essential things like accessibility, designing for mobile, prepping your designs to be built by either a developer or yourself, and handing the finished site off to your client!
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Bonus Module: Design Business
Lesson 1: How to Start Freelancing/ a Studio
Lesson 2: Establishing Services & Pricing
Lesson 3: Systems Setup & Client Processes
Lesson 4: Finding Your Design Style
Lesson 5: Finding & Attracting Clients
Lesson 6: How to Pitch & Handle Clients
Lesson 7: Portfolios & Marketing YourselfInstead of sharing miscellaneous workshops I’ve done on design business subjects, I’ve created a whole module dedicated to what the heck to do after you finish Camp! I’m including everything I wish I knew about the design biz when I was starting out, and I’m answering my most asked questions from creatives in every topic.
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IRL Briefs
Week 1: Choosing a potential niche or ideal client
Week 2: Try another potential niche
Week 3: Narrow down design style & niche
Week 4: Design website for 1 brand from weeks 1-3
Week 5: Design website for 1 brand from weeks 1-3These briefs are meant to act as both Portfolio-builders and also hands-on practice to help you figure out what your niche is, your design style is, and what you might want/not want to include in your services. I’ll be providing individualized feedback on the designs to help you reach your ideal style, skill level, or audience.
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Bonus Workshops
To make sure you’re getting top-notch experts, I’ve invited some fellow creatives and friends that I love and trust to come speak on their specialties!
🌹 Setting Up Your Offer & Marketing It (For Newbies) with Kelsey McCormick (@comingup.roses)
📌 Using Pinterest for Designers with Kriti Chitturi (@kritichitturi)
⚡️ Using Textures to Impactify Your Designs with James Junk (@jamesjunk.co)
Here’s everything you get…
📓
Interactive Modules with Bonus Lessons & Guests
With lessons that cover everything from software to typography to real projects, you'll have all the skills you need to become a pro designer PLUS bonus lessons to help your biz.
☎️
Unlimited 1:1 Mentorship Calls with Alyssa
Portfolio reviews, design feedback, emotional support, business advice, and more are all up for grabs in private calls with Alyssa. Ask anything you want, as often as you want!
✏️
Weekly Workshops on Topics of Your Choice
Every week there’s a live workshop for the whole Camp on a topic that YOU get to suggest and vote on. That way, you’re leaving Camp with no stone left unturned and all questions answered.
💸
Every Resource & Workshop I’ve Ever Created
Yes—every. single. thing. Get all the resources in the ATNN Shop plus all archive workshops from past Camps for the ultimate resource library (so the value never stops growing!)
🪵
Group Calls, Game Nights & Coworking Sessions
Get peer feedback and your own personal cheerleaders during our weekly group calls or join us for coworking sessions and social nights for some community connection.
🗓
Year-long Access to Course Material + Support
Access Camp for the year so you can review and refine your skills long-term PLUS ask any questions or get support through Slack any season from Summer to Spring.
(Resources & Bonuses, too!)
Brand Guidelines Template
Brand Strategy Questionnaire
Brand Style Guide Template
Brand Strategy 101 Workshop
Setting & Raising Your Prices Workshop
How to Find & Attract Clients Workshop
Branding Business for Gen-Z Mini Course
Mental Health Business Practice Workshop
Timelines & Working with Clients Workshop
Premiere Pro & After Effects Workshop
Business Essentials to Start Workshop
Email Marketing & Sales Funnels Workshop
Next Step After Camp Workshop
Designing Your Own Brand Masterclass
Complete Client Process Workshop
Client Onboarding & Offboarding Guide Template
ClickUp Project Template Bundle
Complete Business Setup Workshop
Effective Marketing Strategies Workshop
Increasing Profitability Workshop
Website Launch & Prep Checklist
Sourcing Fonts & Licensing Workshop
Reels & TikToks Creation Workshop
Tips for Instagram Workshop
How to Organize Files Workshop
Finding Your Niche Workshop
Contracts & Legal Tips Workshop
From Brand to Collateral Masterclass
Finding Your Design Style Workshop
Website Strategy & Copy Questionnaire
Collateral Design Questionnaire
How to Pitch & Handle Clients Workshop
Working with a Web Developer Workshop
Adobe XD/Figma for Social Media Templates Workshop
Retainer Services & Subcontractors Workshop
Social Content Creation Workshop
My Finance Strategy Workshop
All About Outsourcing Workshop
How To: Passive Income Workshop
All About Portfolios Workshop
Squarespace & Readymag 101 Workshop
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Brand Guidelines Template
Brand Strategy Questionnaire
Brand Style Guide Template
Brand Strategy 101 Workshop
Setting & Raising Your Prices Workshop
How to Find & Attract Clients Workshop
Branding Business for Gen-Z Mini Course
Mental Health Business Practice Workshop
Timelines & Working with Clients Workshop
Premiere Pro & After Effects Workshop
Business Essentials to Start Workshop
Email Marketing & Sales Funnels Workshop
Next Step After Camp Workshop
Designing Your Own Brand Masterclass
-
Complete Client Process Workshop
Client Onboarding & Offboarding Guide Template
ClickUp Project Template Bundle
Complete Business Setup Workshop
Effective Marketing Strategies Workshop
Increasing Profitability Workshop
Website Launch & Prep Checklist
Sourcing Fonts & Licensing Workshop
Reels & TikToks Creation Workshop
Tips for Instagram Workshop
How to Organize Files Workshop
Finding Your Niche Workshop
Contracts & Legal Tips Workshop
From Brand to Collateral Masterclass
-
Finding Your Design Style Workshop
Website Strategy & Copy Questionnaire
Collateral Design Questionnaire
How to Pitch & Handle Clients Workshop
Working with a Web Developer Workshop
Adobe XD/Figma for Social Media Templates Workshop
Retainer Services & Subcontractors Workshop
Social Content Creation Workshop
My Finance Strategy Workshop
All About Outsourcing Workshop
How To: Passive Income Workshop
All About Portfolios Workshop
Squarespace & Readymag 101 Workshop
Become a Brand Designer in 8 Weeks
📓
Become a Brand Designer in 8 Weeks 📓
Meet Your Counselor
(Hi! I’m Alyssa Nguyen 👋)
FOUNDER OF ATNN DESIGN STUDIO
I’m a self-taught designer turned freelancer turned studio owner and I’m here to help you reach your design dreams without the pressure & fluff. I know what it’s like to try and piece together everything and it’s so hard to know what you don’t know! That’s why I created Camp: to remove the high barrier to entry to the branding world and create a supportive, gatekeeping-free zone for all. Here’s some little bits about me:
I’ve been running ATNN Design for 4 years, and have been a brand designer for almost 6!
I’m passionate about uplifting people from underprivileged backgrounds and making BIPOC, queer, and marginalized communities feel seen.
I’m very anti-normative (aka I don’t want to tell you what to do); my teaching style is more like a counselor than a teacher or coach. I’m here to hear your goals and struggles, and help you soar past them!
I love play, so the vibe of this course is work hard, play hard! I like to throw in little jokes and keep it light, while still giving you all the goods—fluff free.
I’m a 2nd gen Viet girl living it up in Brooklyn, NY! I’m a matcha > coffee girl with a big love for books and I’m so excited to become your camp friend!
I’m not a regular counselor—I’m a cool counselor! 😎
Sample My Teaching Style!
Watch the Free 💸 Workshop:
“My Design Process for
Creating Bold Brands”
Camp Alumni Tell All
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Alisa
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Alexia
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Shoug
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Mayra
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Gaby
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Ranneet
Camper IRL Briefs 🖍
Leave Camp with some projects on under your belt! Part of the curriculum is the “IRL Practice Briefs” section, where campers can select 3 different mock client briefs to design brands & websites for! These projects can then be used on social media & portfolios to start booking clients 😎
Take a peek at alumni designs:
Your Questions—Answered
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Do you offer payment plans, discounts, or scholarships?
Yes, yes, and YES! 🤑
Payment Plans 👉🏼 (Learn More)
The course fee is split up into 4 monthly payments, the first payment due upon enrollment. I recommend using the BNPL options like AfterPay or Klarna, but we also offer payment plans via ACH Debit and Thrivecart Credit Card for $15 fee per installment.
Scholarships 👉🏼 (Apply Here)
We offer 2 full scholarships and a limited number of partial scholarships every year! It is only open for BIPOC, Queer, 1st Gen, or financially strained applicants. This is for Live Camp only; not eligible for Camp Evergreen.
Discounts 👉🏼 (Join Waitlist)
Stay signed up for the Camp Waitlist and make sure to follow me on IG (@atnndesign) because sometimes a sneaky discount pops up via email, stories, etc. 👀
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What is the weekly time commitment for Camp?
Live Calls (⏳ 2-3.5 Hours)
Coworking (Optional): 1 Hour
Weekly Workshop: 1 Hour
Live Group Call: 1 Hour
Mentorship Call (Optional): 30 Min
PLUS 👇🏼Course Content (⏳ 2-4 Hours)
Module Lessons: 1.5-3 Hours
Homework Assignments: 20-60 Minor IRL Briefs (⏳ 3-5 Hours)
🧮 Total: ~4-7 Hours per Week
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What softwares will we need/learn how to use?
We’ll be learning and using the main apps in the Adobe Creative Suite: Illustrator, Photoshop, InDesign, XD, and a bit of Premiere Pro & AfterEffects.
We’ll also utilize Figma, which is free!
For a full list, on which softwares will be utilized per lesson, check out the full curriculum here! -
Can international campers enroll?
Yes! We’ve had a large # of non-US participants in the past and would love to have you.
If you need to process another currency, you can let me know and I can send a Wise transfer link! For time zone differences, we can talk as a group about either
Making adjustments so the times are in the middle for everyone
Making a 2nd live call time if there’s enough interest/need
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Do I need design experience for this?
Nope! Module will cover everything you need to know from scratch including design theory and software.
Camp was created to meet everyone where they’re at and then join everyone together, so whether you’re past the basics or just beginning, you’ll be accommodated!
We’ve had many past campers with zero design background when they enrolled and have all expressed their comfort level with the concept & tools after the initial module!
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Do you provide any guarantees or refunds?
Simply, no. ❤️ Due to the digital nature of the course and the work that goes into it, once you enroll there is a STRICT no refund policy.
Even if you don’t end up using any of the resources, joining any calls, or watching any content, the product was still provided to you and therefore must be paid! If you order $1000 worth of food and decide not to eat it, you wouldn’t expect the restaurant to not charge!
As for guarantees, there is no guaranteed outcome or income. It would be wrong to claim otherwise! If you use the Camp resources and engage with the course in full, you’re bound to get the results you’re looking for! But I wont lie and guarantee anything, though I wish I could promise the world!
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Can I purchase the web add-on after we start?
If you join the Branding Only Camp and decide you want to upgrade to the Web portion of Camp, you’re welcome to join us!
Let me know by Week 6 (IRL Week 3) that you want to upgrade and I’ll send you a payment link for the difference ($680). Then, I’ll move you over to our Brand & Web Camp!
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Is there a Camp Evergreen version without the web modules?
No, it would be too much to handle to have 4 camps tbh, so the only option I’m offering is Brand & Web Evergreen!
The price difference would be marginal anyways, so consider the web modules as freebies 😉
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What if I can’t join in on the live calls/have job or school commitments?
Totally fine, I get it! In fact, half of campers usually join Camp while working a full-time job or studying in school!
The pace and workload of the Camp is low enough that they’ve often been able to manage both. In the event that someone falls behind, it’s no sweat because you get Camp for a full year + recordings of all the calls + a few mentorship calls throughout!
If you’re concerned about missing out and whether you should join, just know that I can take mentorship calls anytime, so you’re only missing the group calls & workshops. Even then, I often move times around to accommodate the needs of the campers and add extra live times too.
Loved by 100+ campers
(& growing) since 2021 ❤️
Real. Camp. Results.
We asked our Camp Alumni the questions you probably actually to know…here are the top responses & results
What’s the #1 thing you got from Camp?
“My design skills improved so much since before Camp”
“I feel like I know how to move forward in my business”
“I feel more confident about my design and skills”
What was your favorite part of Camp?
“The live workshops! I loved being able to ask questions live and get insights to running a design biz”
“The community—the friendship & support has meant everything!”
“The mentorship from Alyssa and the community Slack chat”
What part was worth the money/most helpful?
“The lessons, homework, live workshops, mentorship, slack chat, freebies (pretty much everything””
“The feedback & mentoring calls!”
“Am I allowed to say everything? The freebies, workshops, mentorship calls, community, tutorials. Every bit of camp”
How has Camp impacted you?
“Camp taught me everything I needed to feel confident enough to start a career in brand + web design”
“It helped my learn more about my design style…feel more confident, and have that solid foundation as a self-taught designer”
96%
Campers gained the
skills they were hoping for
100%
Campers feel like Camp
has a lot of value
100%
Campers say they
are still designing now
100%
Campers would
recommend Camp to others
*responses from submitted post-camp surveys from 23 alumni
| Which Camp is for You? 👀 | Brand Only ⛺️ | Brand & Web 🏕 | Evergreen 🌲 |
|---|---|---|---|
| Access to Pre-recorded Lessons & Modules for 1 Year | Yes |
Yes |
Yes |
| Live Group Calls & Weekly Live Workshops on Topics of Your Choice | Yes |
Yes |
|
| Access to Templates, Bonus Workshops and Freebie Resources | Yes |
Yes |
Yes |
| 1:1 Mentorship Calls with Alyssa | Unlimited |
Unlimited |
3 |
| Homework Assignments, Skills Assessments & IRL Practice Briefs | Yes |
Yes |
Yes |
| Personalized Feedback on Submitted Design Work & Portfolios | Yes |
Yes |
|
| Access to Camp Community Slack & Direct Message with Alyssa | Yes |
Yes |
Yes |
| 1 Bonus Business Module & 3 Guest Workshops | Yes |
Yes |
Yes |
| 2 Web Design Modules & 2 IRL Practice Website Briefs |
|
Yes |
Yes |
| Lifetime Access to Course + All Updates to Curriculum, Freebies & Resources | $149 Add-On |
$149 Add-On |
$149 Add-On |
| Camp Curriculum & Practice Brief Schedule | 6 weeks |
8 weeks |
Self-paced |
Still not sure?
Here's the 411
🗞️
Know Before You Go
🎒
Here's the 411 🗞️ Know Before You Go 🎒
💸
Payment Plans
If you need a payment plan, you’ll have some options! You can sign up using a Buy Now, Pay Later service like Klarna or AfterPay for $0 additional fees. Or, you can head to the link below for more options like our ACH Debit Autopay which charges a $15 fee per installment.
🔖
Camp Scholarships
Are you BIPOC, Queer, 1st-gen, or facing economic difficulty? Every year, I offer 2 scholarship positions with full & free Camp access + a limited number of partial scholarships. All you have to do is apply! (We don’t offer scholarships for Camp Evergreen, only for Live Summer Camp) Applications are closed until Summer 2025!
Explore Camp Sites
⛺️
Summer Camp:
Branding Only
Learn everything you need to become a brand designer and leave the summer with 3 projects on your belt.
✔️ Live
✔️ 6 Weeks
✔️ 3 Branding Modules
✔️ 1 Business Module
✔️ 3 Guest Workshops
✔️ Summertime Only
📆 June 17 - July 26
$980
4 payments of $245
🏕
Summer Camp:
Brand & Web
Learn to craft brand identities and website designs to offer clients the ultimate service combo in 8 weeks + 5 portfolio projects to show for it
✔️ Live
✔️ 8 Weeks
✔️ 3 Branding Modules
✔️ 2 Web Design Modules
✔️ 1 Business Module
✔️ 3 Guest Workshops
✔️ Summertime Only
📆 June 17 - August 9
$1,660
4 payments of $415
🌲
Camp
Evergreen
Become a brand designer at your own pace and get access to all the Live Camp content whenever, wherever.
✔️ Self-paced & Pre-recorded
✔️ 3 Branding Modules
✔️ 2 Web Design Modules
✔️ 1 Business Module
✔️ 3 Guest Workshops
✔️ Access Anytime
📆 Available August 9th
$1,160
4 payments of $290