SIX-WEEK BRAND DESIGN PROGRAM FOR BUDDING DESIGNERS

Your search for the coolest, most supportive brand design program ends here 🔍

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Build the skills and confidence to become a booked-out brand designer—the fun way. In just six weeks, you’ll learn how to build professional brand identities from start to finish with unlimited 1:1 support, portfolio-building projects, and personalized feedback. 

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Become a Brand Designer in 6 Weeks

📓

Become a Brand Designer in 6 Weeks 📓

THE STATS ARE IN 👀

100% of students recommend Camp to other designers*

96%

Campers gained the
skills they were hoping for

100%

Campers feel like Camp
has a lot of value

100%

Campers say they
are still designing now

100%

Campers feel that Camp
was worth their investment

*responses from submitted post-camp surveys from 23 alumni

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🏕️SUMMER CAMP ROLL CALL:

There’s a bunk with your name on it
if you’re…

A Design Newbie 🐣

You’re totally new to design, but you know you’ve got an eye. You haven’t used professional tools like Illustrator yet, but you’re excited to learn and want a step-by-step way to develop your skills from scratch (with feel-good, judgment-free support).

🤠
You’re our IDEAL camper!

An Aspiring Designer 💫

You want to learn how to design full brand identities without having to piece things together from a million YouTube tutorials. You’re looking for a clear blueprint that’ll help you build the skills to finally call yourself a designer.

🤠
You’re our IDEAL camper!

A Budding Brand Studio 🌱

You’ve done some freelance or part-time design work, and you know you’re capable, but full-time still feels out of reach. You’re looking for a no-fluff structure, honest feedback on your work, and a confidence boost to help you close that gap and take the leap.

🤠
You’re our IDEAL camper!

An Evolving Creative 🐛

You’ve been in the design game for a while, and things are working, but something still feels… off. Your workflow could use a glow-up, your design style’s ready for a refresh, and you want to reconnect with your creativity while leveling up your systems and strategy.

🤠
You’re our IDEAL camper!

From Design Newbies 🐛→ Happy Campers 🏕️ Booked-out Designers 🦋

LISTEN TO THEIR SUCCESS STORIES BELOW:

Sacia A.

EXPERIENCED DESIGNER SEEKING GROWTH

She had a design degree and a vision, but wanted confidence & growth. She joined Camp, refined her style, evolved her process, and has been running her studio, Ashe Design Haus, and booking aligned clients consistently!

Alexia S.

DESIGN NEWBIE TO DESIGN BOSS

She had never touched a design program before joining Camp. Now? She’s been running her booked-out branding studio, Studio Alexia, for 4 years and is even mentoring other creatives with her own expertise!

Amanda M.

BUSY MOM TO CONFIDENT CREATIVE

She was juggling 2 kids under 2 + a dream of running a design studio. She joined to finally learn real design principles—and came out with the skills, confidence & clarity to start building the creative career she’s been dreaming of.

Nicole S.

VA WITH A DESIGN EYE

She was a successful VA & SMM with an itch for design. Now, she offers brand & web design in her business, Virtual Muse, and uses the design skills in all of her offers for a well-rounded biz.

MEET YOUR INSTRUCTOR CAMP COUNSELOR

Hi, I’m Alyssa!

—and I’m not your regular camp counselor. I’m a cool counselor! 😎

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I’m a self-taught designer turned freelancer turned studio owner and I’m here to help you reach your design dreams without the pressure & fluff. I know what it’s like to try and piece together everything and it’s so hard to know what you don’t know! That’s why I created Camp: to remove the high barrier to entry to the branding world and create a supportive, gatekeeping-free zone for all. Here’s some little bits about me:

  • I’ve been running ATNN Design for 5 years, and have been a brand designer for almost 7!

  • I’m passionate about uplifting people from underprivileged backgrounds and making BIPOC, queer, and marginalized communities feel seen.

  • I’m very anti-normative (aka I don’t want to tell you what to do); my teaching style is more like a counselor than a teacher or coach. I’m here to hear your goals and struggles, and help you soar past them!

  • I love play, so the vibe of this course is work hard, play hard! I like to throw in little jokes and keep it light, while still giving you all the goods—fluff free.

  • I’m a 2nd gen Viet girl living it up in Brooklyn, NY! I’m a matcha > coffee girl with a big love for books and I’m so excited to become your camp friend!

So if you’ve been:

🖋️

🤔

📕

🗓️

🧩

Trying to use Adobe or Figma but getting stuck on basic tools and workflows

Googling “how to become a brand designer” and getting 17 different answers

Taking on small design projects, but still unsure if you’re doing things the “right” way

Avoiding launching your services because you don’t have a real process or portfolio

Wasting hours tweaking designs because no one’s told you why something’s not working

Piecing together free content but still feeling miles away from charging real prices

Roll up your sleeping bag, grab your bug spray 🐞 and get ready to design!

LIKE SUMMER CAMP, BUT FOR BUDDING DESIGNERS 

Introducing: The Designers’ Summer Camp 🏕️

Inside Summer Camp, you’ll learn how to design bold, strategic brand identities from scratch, with support every step of the way. Then, you’ll take those skills and turn them into profitable, creative design services you can confidently offer in your business.

Camp, Not a Course

🏕

The Fun Way to Design

🧃

Camp, Not a Course 🏕 The Fun Way to Design 🧃

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Camp Alumni Tell All

🏕️
In just
six weeks, you’ll be able to…

🔥 Master Professional
Design Tools

Learn how to use every tool in Adobe Creative Suite and Figma with confidence so you can build professional brand identities without Googling every step along the way.

💼 Nail Your Client Briefs
Every Time

Understand exactly how to read, interpret, and respond to branding project briefs so you can deliver work that’s strategic, aligned and just what clients need (and then some).

🖍️ Confidently Design Comprehensive Brand Identities

Create everything from logos to typography, color palettes, and branded collateral—so your clients walk away with a complete visual identity they can’t wait to share.

🧲 Attract Dream Clients with a Signature Style

Learn how to design with intention, develop a signature style, and show off your skill, so clients instantly recognize your work and want to book you.

🗂️ Build a Client-Winning Portfolio (with a Head Start)

Complete 3 real-world projects that show off your process, style, and skill—so your portfolio does the talking (and selling) for you.

🛶 Launch Your Design Biz with Your Backend Built-In

Use your new skills, systems, and portfolio to start taking paid projects with ease. Your project management, pricing, and processes will be settled by the end of summer.

Listen, I know what you’re thinking.
But this isn’t another passive design course you’ll abandon by week two. 

Maybe you’ve taken design courses before that gave you videos, but no feedback, no support, and no idea what to do with what you just learned. But Camp is different, okay?? How? Let’s count the ways…

(1)

Unlimited Mentorship with Alyssa 🤝

Most courses give you one Q&A call and call it support. Camp gives you unlimited 1:1 mentorship calls, weekly group calls, coworking sessions, and Slack support so you’re never stuck. Ask anything. Get feedback. You’re not doing this alone.

(2)

Fluff-Free Lessons 🥱

You’ll get short, structured lessons that teach you exactly what you need to know to start designing, not just theory you’ll forget tomorrow. Each module includes a practice project and feedback from me, so you’re learning and improving every week.

(3)

Created by a Self-Taught Designer, for Self-Taught Designers 🤠

Camp isn’t based on what you’d learn in a fancy design school. It’s based on what I actually used to build my own studio. So, if you’ve ever felt like you’re behind because you didn’t take the “traditional” path, this was made for you.

(4)

No Gatekeeping 🚫

You’ll never have to wonder “how do real designers do this?” because I’ll show you everything. From pricing to presenting your work, Camp is all about transparency. Every resource, template, and tip I share is something I use in my own studio.

What You’ll Learn

With 3 weeks of hands-on learning + 3 weeks of IRL practice, you’ll leave Summer Camp with the skills and confidence to start booking dream clients ✨

The first half of Camp is all about building your skills— learning how to use design tools, create full brand identities, and understand what makes great work stand out.

Then, we’ll shift into full-on practice mode. You’ll complete real-world projects (IRL briefs as I like to call them!), get personalized feedback, and walk away with a portfolio that’s ready to help you book clients.

  • Intro to Design

    (WEEK 1)

    We’ll kick things off by getting comfy in Adobe and Figma, learning the design terms, tools, and tricks. This way, you’ll build a strong foundation that makes everything else easier to learn and apply.

    LESSONS INCLUDED:

    Illustrator 101 
    Typography 
    Color
    Composition & Layout 
    Imagery & Shapes 
    Advanced Illustrator

  • Branding Basics

    (WEEK 2)

    Now that you’ve got your footing, it’s time to design a full brand identity. Think logos, color, type, and layout—but also why each choice matters. 

    LESSONS INCLUDED:
    Strategy & Creative Direction
    Brand Concepts & Creating Mood Boards
    Color Palettes
    Type Suites
    Logo Design
    Branding Refinement
    Brand Elements 🆕

  • Advanced Branding

    (WEEK 3)

    From brand guidelines to mockups and collateral, you’ll create portfolio-worthy assets that are ready to use in real client projects. And yep, we’ll talk about how to present your work like a pro too.

    LESSON INCLUDED:
    InDesign 101 & Presentation 
    Photoshop 101 & Creating Mockups
    Brand Applications & Collateral 
    Print & Packaging Design
    Client Feedback & Revisions 
    Brand Guidelines & Files
    Brand Style Guides & Decks in Figma 🆕

  • IRL Briefs

    (WEEKS 4-6)

    This is where it all comes together. You’ll complete creative briefs, explore your niche, and figure out what you want to offer. I’ll give you personal feedback to help sharpen your skills and show off your unique style. By the end of camp, you’ll have projects you can immediately start sharing so you can book clients asap!

    INCLUSIONS:
    You’ll Create Three Portfolio-Building Briefs
    Moodboard 
    Color Palette
    Logo & Type Suite 
    Brand Guidelines
    2 Pieces of Collateral

  • Brand Biz

    (ACCESS ANYTIME)

    This business module covers, in sequential order, exactly how to keep moving forward in your journey so you can actually leave camp with a roadmap to your goals.

    LESSONS INCLUDED:
    How to Start Freelancing/ a Studio
    Establishing Services & Pricing
    Systems Setup & Client Processes
    Finding Your Design Style
    Finding & Attracting Clients
    How to Pitch & Handle Clients
    Portfolios & Marketing Yourself
    Creating Your Own Brand & Website 🆕

  • Content Creation

    (ACCESS ANYTIME)

    Making marketing content for your brand design business is HARD, and the social media advice out there doesn’t always apply to us. This module will teach you how to ideate content that works for YOU, planning & scheduling content, and how to actually create it, so you can book clients without become a content creator (unless you want to ofc)

    LESSONS INCLUDED:
    Content Strategy & Ideation
    Creating Carousels & Stories
    Filming & Editing Video Content
    Posting Portfolio Work
    Launch Content & Strategy
    Client vs. Creative-facing Content

Get the Full Curriculum! 📓

Want an even more detailed breakdown?? I gotchu! Join the waitlist over there 👉 and get the full curriculum breakdown, which has: 1) bullet point summary of what you’ll learn in each lesson, 2) softwares & programs you’ll learn in each lesson, 3) and all the bonus modules broken down too!

Wondering if you’ll like my teaching style?

Watch my 20-minute Design Process workshop and see for yourself

PULL THE FIRE ALARM…🧯

Your portfolio is going to look 🔥 with these IRL briefs 

You might even be able to roast marshmallows with it 🪵

But for real: these briefs aren’t just for fun (though, c’mon—they are) they’re built to help you find your style, sharpen your skills, and create client-ready work you’ll be proud to show off. Look at you… building confidence and building your dream design business and stuff 🏕️

PEEK STUDENT COURSE WORK:

Plus, you’ll get access to 2 bonus web design modules to help you continue your journey and diversify your services! 🤩

So many campers go on to add web design on top of their branding offers—now you can, too! When you enroll in Summer Camp, you’ll unlock two bonus modules that teach you how to design websites from start to finish.

Browse the webby curriculum 💻 below: 

Module 4: Intro to Web Design

Learn the why AND the how behind design effective and engaging website designs! You’ll get familiar with the 2 popular design platforms, learn how to format and structure your pages, and widen your range by learning about different pages for different brand needs.

LESSONS:

Client Strategy & Intake
Adobe XD & Figma 101
Wireframe Setup, Applying Branding & Formatting
Anatomy of a Web Page – Navigation, Home & Landing
Anatomy of a Web Page – Sales, Service, Booking
Anatomy of a Web Page – Collection, Product, About

Module 5: Advanced Web Design

Once you’ve learned the anatomy and components of website pages, you’ll learn how to design one yourself and how to balance functionality with flair. You’ll apply branding to the pages, design with accessibility in mind, and get the processes ready for building it.

LESSONS:

Wireframe Design – Page Layout & Content
Wireframe Design – Functionality & Features
Development & Accessibility Check
Mobile Design & Responsiveness
Prepping for Development
Pre-Launch Prep & Client Handoff

Want s’more cool bonuses?
Thought you’d never ask…

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50+ Resources: Workshops, Templates, and Masterclasses (oh my!)

  • Brand Guidelines Template

  • Brand Strategy Questionnaire

  • Brand Style Guide Template

  • Brand Strategy 101 Workshop

  • Setting & Raising Your Prices Workshop

  • How to Find & Attract Clients Workshop

  • Branding Business for Gen-Z Mini Course

  • Mental Health Business Practice Workshop

  • Timelines & Working with Clients Workshop

  • Premiere Pro & After Effects Workshop

  • Business Essentials to Start Workshop

  • Email Marketing & Sales Funnels Workshop

  • Next Step After Camp Workshop

  • Designing Your Own Brand Masterclass

  • Complete Client Process Workshop

  • Client Onboarding & Offboarding Guide Template

  • ClickUp Project Template Bundle

  • Complete Business Setup Workshop

  • Effective Marketing Strategies Workshop

  • Increasing Profitability Workshop

  • Website Launch & Prep Checklist

  • Sourcing Fonts & Licensing Workshop

  • Reels & TikToks Creation Workshop

  • Tips for Instagram Workshop

  • How to Organize Files Workshop

  • Finding Your Niche Workshop

  • Contracts & Legal Tips Workshop

  • From Brand to Collateral Masterclass

  • Pricing for Brand Designers Workshop

  • Notion Client Portal Template

  • Finding Your Design Style Workshop

  • Website Strategy & Copy Questionnaire

  • Collateral Design Questionnaire

  • How to Pitch & Handle Clients Workshop

  • Working with a Web Developer Workshop

  • Adobe XD/Figma for Social Templates Workshop

  • Retainer Services & Subcontractors Workshop

  • Social Content Creation Workshop

  • My Finance Strategy Workshop

  • All About Outsourcing Workshop

  • How To: Passive Income Workshop

  • All About Portfolios Workshop

  • Squarespace & Readymag 101 Workshop

  • Notion Business Bundle Template

Meet Our Guest Expert Lineup

DRUMROLL, PLEASE…🥁

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When you enroll, you’ll get access to everything you need to build, practice, and improve your design skills including…

Interactive Lessons + Bonus Trainings

Lessons are short, actionable, and built to help you learn by doing. You’ll design as you go, get instant feedback, and walk away with skills you’ll actually use in client projects. Plus bonus trainings to help you market, price, and grow your business too.

Unlimited 1:1 Mentorship with Alyssa

Have I mentioned this enough yet? 😉Because yes, you read that right: UNLIMITED mentorship. Ask me anything, anytime. You’ll get personal feedback, portfolio help, pep talks—I’m here with unlimited private calls (aka campfire chats 🔥) during the summer.

Weekly Workshops on Topics of Your Choice

You choose the topics, I bring the (matcha) tea. Live workshops every week based on what the group wants to learn most—so no design questions go unanswered.

Every Resource & Workshop I’ve Ever Created

Get full access to every single template, resource, and past workshop in my shop. It’s like having a designer toolkit at your fingertips. (Scroll down to get the comprehensive list!)

Group Calls, Game Nights & Coworking Sessions

Stay connected with weekly calls, creative coworking time, and the kind of hype squad that makes you want to show up and keep going.

Year-long Access to Course Material + Support

Camp lasts six weeks, but your access doesn’t. You’ll keep the lessons and Slack support all year to revisit, refine, and keep growing. (With the option to purchase LIFETIME access, too).

Loved by 150+ campers
(& growing) since 2021 ❤️

Your Questions—Answered

  • Do you offer payment plans, discounts, or scholarships?

    Yes, yes, and YES! 🤑

    Payment Plans 👉🏼 (Learn More)

    The course fee is split up into 4 monthly payments, the first payment due upon enrollment. I recommend using the BNPL options like AfterPay or Klarna, but we also offer payment plans via ACH Debit and Thrivecart Credit Card for $15 fee per installment.

    Scholarships 👉🏼 (Apply Here)

    We offer 2 full scholarships and a limited number of partial scholarships every year! It is only open for BIPOC, Queer, 1st Gen, or financially strained applicants. This is for Live Camp only; not eligible for Camp Evergreen.

    Discounts 👉🏼 (Join Waitlist)

    Stay signed up for the Camp Waitlist and make sure to follow me on IG (@atnndesign) because sometimes a sneaky discount pops up via email, stories, etc. 👀

  • What is the weekly time commitment for Camp?

    Live Calls (⏳ 2-3.5 Hours)

    Coworking (Optional): 1 Hour
    Weekly Workshop: 1 Hour
    Live Group Call: 1 Hour
    Mentorship Call (Optional): 30 Min

    PLUS 👇🏼

    Course Content (⏳ 3-6 Hours)

    Module Lessons: 2-4 Hours
    Homework Assignments: 1-2 Hours

    or IRL Briefs (⏳ 3-6 Hours)

    🧮 Total: ~5-10 Hours per Week

  • Can international campers enroll?

    Yes! We’ve had a large # of non-US participants in the past and would love to have you.

    If you need to process another currency, you can let me know and I can send a Wise transfer link! For time zone differences, we can talk as a group about either

    1. Making adjustments so the times are in the middle for everyone

    2. Making a 2nd live call time if there’s enough interest/need

  • Do I need design experience for this?

    Nope! Module will cover everything you need to know from scratch including design theory and software.

    Camp was created to meet everyone where they’re at and then join everyone together, so whether you’re past the basics or just beginning, you’ll be accommodated!

    We’ve had many past campers with zero design background when they enrolled and have all expressed their comfort level with the concept & tools after the initial module!

  • Do you provide any guarantees or refunds?

    Simply, no. ❤️ Due to the digital nature of the course and the work that goes into it, once you enroll there is a STRICT no refund policy.

    Even if you don’t end up using any of the resources, joining any calls, or watching any content, the product was still provided to you and therefore must be paid! If you order $1000 worth of food and decide not to eat it, you wouldn’t expect the restaurant to not charge!

    As for guarantees, there is no guaranteed outcome or income. It would be wrong to claim otherwise! If you use the Camp resources and engage with the course in full, you’re bound to get the results you’re looking for! But I wont lie and guarantee anything, though I wish I could promise the world!

  • What's the difference between the live Summer Camp & Camp Evergreen?

    You get all the same lessons & content, but the main difference is the live interactivity!

    With the live Summer Camp, you get:
    · Unlimited Mentorship Calls
    · Live Feedback on Homework
    · Weekly Live Workshops
    · Group Calls & Coworking Sessions
    · IRL Briefs Live Together

    With Camp Evergreen, you still get recordings to the summer’s workshops, plus the same modules and resources, AND access to the community slack where you can interact with the whole group / me! You get 3 mentorship calls instead of unlimited, which you can schedule anytime during your 1 year access!

  • What if I can’t join in on the live calls/have job or school commitments?

    Totally fine, I get it! In fact, half of campers usually join Camp while working a full-time job or studying in school!

    The pace and workload of the Camp is low enough that they’ve often been able to manage both. In the event that someone falls behind, it’s no sweat because you get Camp for a full year + recordings of all the calls + a few mentorship calls throughout!

    If you’re concerned about missing out and whether you should join, just know that I can take mentorship calls anytime, so you’re only missing the group calls & workshops. Even then, I often move times around to accommodate the needs of the campers and add extra live times too.

  • How long do I have access to the course materials for?

    You get 1 full year with your enrollment! That includes access to all the modules, workshops, and resources, plus the community Slack!

    You can reach out to me for support whenever via Slack DM, and reach out for a mentorship call anytime over the course of the year.

    If you enjoy your experience and want to have access to all future updates, future summers’ workshops, the camp slack, and mentorship, you can upgrade to Lifetime Access! Learn more about it here.

Real. Camp. Results.

We asked our Camp Alumni the questions you probably actually to know…here are the top responses & results

What’s the #1 thing you got from Camp?

“My design skills improved so much since before Camp”

“I feel like I know how to move forward in my business”

“I feel more confident about my design and skills”

What was your favorite part of Camp?

“The live workshops! I loved being able to ask questions live and get insights to running a design biz”

“The community—the friendship & support has meant everything!

“The mentorship from Alyssa and the community Slack chat”

What part was worth the money/most helpful?

“The lessons, homework, live workshops, mentorship, slack chat, freebies (pretty much everything””

“The feedback & mentoring calls!”

Am I allowed to say everything? The freebies, workshops, mentorship calls, community, tutorials. Every bit of camp”

How has Camp impacted you?

“Camp taught me everything I needed to feel confident enough to start a career in brand + web design”

“It helped my learn more about my design style…feel more confident, and have that solid foundation as a self-taught designer”

Which Camp is for You? 👀 Brand Biz 💼 Summer Camp 🏕 Evergreen 🌲
Access to Pre-recorded Lessons & Modules for 1 Year

Yes

Yes

Yes

Live Group Calls & Weekly Live Workshops on Topics of Your Choice

Yes

Yes

Access to Templates, Bonus Workshops and Freebie Resources

Yes

Yes

Yes

1:1 Mentorship Calls with Alyssa

Unlimited

Unlimited

3

Homework Assignments, Skills Assessments & IRL Practice Briefs Database

Yes

Yes

Personalized Feedback on Submitted Design Work & Portfolios

Yes

Yes

Access to Camp Community Slack & Direct Message with Alyssa

Yes

Yes

Yes

3 Brand Design Modules & 3 Live IRL Practice Briefs

Yes

Yes

1 Business Module & 1 Content Creation Module

Yes

Yes

Yes

2 Web Design Modules & 2 IRL Practice Website Briefs

Yes

Yes

Lifetime Access to Course + All Updates to Curriculum, Freebies & Resources

$349 Add-On

$349 Add-On

$349 Add-On

Camp Curriculum & Practice Brief Schedule

6 weeks

6 weeks

Self-paced

Still not sure?

Here's the 411

🗞️

Know Before You Go

🎒

Here's the 411 🗞️ Know Before You Go 🎒

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💸

Payment Plans

Need a little flexibility? You can use Buy Now, Pay Later options like Klarna or AfterPay with no extra fees, or set up an ACH Autopay plan (that one’s $15 per payment). Easy peasy.

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🔖

Camp Scholarships

If you're BIPOC, Queer, first-gen, or facing financial hardship, you can apply for one of two full scholarships or a few partial ones.
(Note: scholarships are only available for Live Summer Camp) Applications are now closed & no longer accepting new submissions.

Explore Camp Sites

🏕
The Summer
Camp

Learn to craft brand identities and website designs to offer clients the ultimate service combo in 6 weeks + 3 portfolio projects to show for it.

✔️ Live Community Calls & Slack
✔️ Weekly Live Workshops
✔️ Unlimited Mentorship Calls 🤯
✔️ Personalized Feedback & Support
✔️ 6 Weeks
✔️ 3 Branding Modules
✔️ 3 Design IRL Weeks
✔️ 1 Business Module
✔️ 1 Content Creation Module
✔️ 2 Bonus Web Design Modules
✔️ 7+ Guest Workshops
✔️ Access to Resources Vault + Past Workshops
✔️ Summertime Only

📆 June 30 - August 8*

*(Pushed back 1 week!)

$2,260

4 payments of $565

🌲
Camp
Evergreen

Become a brand designer at your own pace and get access to all the Live Camp content whenever, wherever.

✔️ Community Slack & Private DMs Support
✔️ 3 Mentorship Calls
✔️ 3 Branding Modules
✔️ 3 Design IRL Weeks
✔️ 1 Business Module
✔️ 1 Content Creation Module
✔️ 2 Bonus Web Design Modules
✔️ 7+ Guest Workshops
✔️ Access to Resources Vault + Past Workshops
✔️ Access Anytime, Anywhere
✔️ 12 Months of Access

📆 Available on August 11

$1,760

4 payments of $440