SELF-PACED DESIGN COURSE FOR BUDDING DESIGNERS
Your search for the coolest, most supportive brand design program ends here 🔍
Build the skills and confidence to become a booked-out brand designer—the fun way. With 7 modules, you’ll learn how to build professional brand identities from start to finish with unlimited 1:1 support, portfolio-building projects, and personalized feedback, PLUS all the insider tips and essential info for getting your design business off the ground.
Become a Brand Designer
📓
Anytime, Anywhere!
📍
Become a Brand Designer 📓 Anytime, Anywhere! 📍
THE STATS ARE IN 👀
100% of students recommend Camp to other designers*
96%
Campers gained the
skills they were hoping for
100%
Campers feel like Camp
has a lot of value
100%
Campers say they
are still designing now
100%
Campers feel that Camp
was worth their investment
*responses from submitted post-camp surveys from 23 alumni
🏕️SUMMER CAMP ROLL CALL:
There’s a bunk with your name on it
if you’re…
A Design Newbie 🐣
You’re totally new to design, but you know you’ve got an eye. You haven’t used professional tools like Illustrator yet, but you’re excited to learn and want a step-by-step way to develop your skills from scratch (with feel-good, judgment-free support).
An Aspiring Designer 💫
You want to learn how to design full brand identities without having to piece things together from a million YouTube tutorials. You’re looking for a clear blueprint that’ll help you build the skills to finally call yourself a designer.
A Budding Brand Studio 🌱
You’ve done some freelance or part-time design work, and you know you’re capable, but full-time still feels out of reach. You’re looking for a no-fluff structure, honest feedback on your work, and a confidence boost to help you close that gap and take the leap.
An Evolving Creative 🐛
You’ve been in the design game for a while, and things are working, but something still feels… off. Your workflow could use a glow-up, your design style’s ready for a refresh, and you want to reconnect with your creativity while leveling up your systems and strategy.
From Design Newbies 🐛→ Happy Campers 🏕️ → Booked-out Designers 🦋
LISTEN TO THEIR SUCCESS STORIES BELOW:
Sacia A.
EXPERIENCED DESIGNER SEEKING GROWTH
She had a design degree and a vision, but wanted confidence & growth. She joined Camp, refined her style, evolved her process, and has been running her studio, Ashe Design Haus, and booking aligned clients consistently!
Alexia S.
DESIGN NEWBIE TO DESIGN BOSS
She had never touched a design program before joining Camp. Now? She’s been running her booked-out branding studio, Studio Alexia, for 4 years and is even mentoring other creatives with her own expertise!
Amanda M.
BUSY MOM TO CONFIDENT CREATIVE
She was juggling 2 kids under 2 + a dream of running a design studio. She joined to finally learn real design principles—and came out with the skills, confidence & clarity to start building the creative career she’s been dreaming of.
Nicole S.
VA WITH A DESIGN EYE
She was a successful VA & SMM with an itch for design. Now, she offers brand & web design in her business, Virtual Muse, and uses the design skills in all of her offers for a well-rounded biz.
MEET YOUR INSTRUCTOR CAMP COUNSELOR
Hi, I’m Alyssa!
—and I’m not your regular camp counselor. I’m a cool counselor! 😎
I’m a self-taught designer turned freelancer turned studio owner and I’m here to help you reach your design dreams without the pressure & fluff. I know what it’s like to try and piece together everything and it’s so hard to know what you don’t know! That’s why I created Camp: to remove the high barrier to entry to the branding world and create a supportive, gatekeeping-free zone for all. Here’s some little bits about me:
I’ve been running ATNN Design for 5 years, and have been a brand designer for almost 7!
I’m passionate about uplifting people from underprivileged backgrounds and making BIPOC, queer, and marginalized communities feel seen.
I’m very anti-normative (aka I don’t want to tell you what to do); my teaching style is more like a counselor than a teacher or coach. I’m here to hear your goals and struggles, and help you soar past them!
I love play, so the vibe of this course is work hard, play hard! I like to throw in little jokes and keep it light, while still giving you all the goods—fluff free.
I’m a 2nd gen Viet girl living it up in Brooklyn, NY! I’m a matcha > coffee girl with a big love for books and I’m so excited to become your camp friend!
So if you’ve been:
🖋️
🤔
📕
🗓️
⏳
🧩
Trying to use Adobe or Figma but getting stuck on basic tools and workflows
Googling “how to become a brand designer” and getting 17 different answers
Taking on small design projects, but still unsure if you’re doing things the “right” way
Avoiding launching your services because you don’t have a real process or portfolio
Wasting hours tweaking designs because no one’s told you why something’s not working
Piecing together free content but still feeling miles away from charging real prices
Roll up your sleeping bag, grab your bug spray 🐞 and get ready to design!
LIKE SUMMER CAMP, BUT FOR BUDDING DESIGNERS
Introducing: The Designers’ Summer Camp 🏕️
Inside Camp Evergreen (the Evergreen version of our Summer program), you’ll learn how to design bold, strategic brand identities from scratch, with support every step of the way. Then, you’ll take those skills and turn them into profitable, creative design services you can confidently offer in your business. The twist? It’s all on your own schedule, and your terms—so you can learn the way you like, whenever you like.
Camp, Not a Course
🏕
The Fun Way to Design
🧃
Camp, Not a Course 🏕 The Fun Way to Design 🧃
Camp Alumni Tell All
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Alisa
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Alexia
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Shoug
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Mayra
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Gaby
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Ranneet
🏕️
When you join Camp, you’ll be able to…
🔥 Master Professional
Design Tools
Learn how to use every tool in Adobe Creative Suite and Figma with confidence so you can build professional brand identities without Googling every step along the way.
💼 Nail Your Client Briefs
Every Time
Understand exactly how to read, interpret, and respond to branding project briefs so you can deliver work that’s strategic, aligned and just what clients need (and then some).
🖍️ Confidently Design Comprehensive Brand Identities
Create everything from logos to typography, color palettes, and branded collateral—so your clients walk away with a complete visual identity they can’t wait to share.
🧲 Attract Dream Clients with a Signature Style
Learn how to design with intention, develop a signature style, and show off your skill, so clients instantly recognize your work and want to book you.
🗂️ Build a Client-Winning Portfolio (with a Head Start)
Complete 3 real-world projects that show off your process, style, and skill—so your portfolio does the talking (and selling) for you.
🛶 Launch Your Design Biz with Your Backend Built-In
Use your new skills, systems, and portfolio to start taking paid projects with ease. Your project management, pricing, and processes will be settled by the end of summer.
Listen, I know what you’re thinking.
But this isn’t another passive design course you’ll abandon by week two.
Maybe you’ve taken design courses before that gave you videos, but no feedback, no support, and no idea what to do with what you just learned. But Camp is different, okay?? How? Let’s count the ways…
(1)
1:1 Mentorship with Alyssa 🤝
Most courses give you a group Q&A session and call it support. Camp gives you three 1:1 mentorship calls that you schedule anytime, and Slack support so you’re never stuck. Ask anything. Get feedback. You’re not doing this alone.
(2)
Fluff-Free Lessons 🥱
You’ll get short, structured lessons that teach you exactly what you need to know to start designing, not just theory you’ll forget tomorrow. Each module includes a practice project and feedback from me, so you’re learning and improving every week.
(3)
Created by a Self-Taught Designer, for Self-Taught Designers 🤠
Camp isn’t based on what you’d learn in a fancy design school. It’s based on what I actually used to build my own studio. So, if you’ve ever felt like you’re behind because you didn’t take the “traditional” path, this was made for you.
(4)
No Gatekeeping 🚫
You’ll never have to wonder “how do real designers do this?” because I’ll show you everything. From pricing to presenting your work, Camp is all about transparency. Every resource, template, and tip I share is something I use in my own studio.
What You’ll Learn
The first half of the course is all about building your skills— learning how to use design tools, create full brand identities, and understand what makes great work stand out.
Then, we’ll shift into full-on practice mode. You’ll be able to complete real-world projects (IRL briefs as I like to call them!), get optional feedback, and walk away with a portfolio that’s ready to help you book clients.
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Intro to Design
(MODULE 1)
We’ll kick things off by getting comfy in Adobe and Figma, learning the design terms, tools, and tricks. This way, you’ll build a strong foundation that makes everything else easier to learn and apply.
LESSONS INCLUDED:
Illustrator 101
Typography
Color
Composition & Layout
Imagery & Shapes
Advanced Illustrator
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Branding Basics
(MODULE 2)
Now that you’ve got your footing, it’s time to design a full brand identity. Think logos, color, type, and layout—but also why each choice matters.
LESSONS INCLUDED:
Strategy & Creative Direction
Brand Concepts & Creating Mood Boards
Color Palettes
Type Suites
Logo Design
Branding Refinement
Brand Elements 🆕
-
Advanced Branding
(MODULE 3)
From brand guidelines to mockups and collateral, you’ll create portfolio-worthy assets that are ready to use in real client projects. And yep, we’ll talk about how to present your work like a pro too.
LESSON INCLUDED:
InDesign 101 & Presentation
Photoshop 101 & Creating Mockups
Brand Applications & Collateral
Print & Packaging Design
Client Feedback & Revisions
Brand Guidelines & Files
Brand Style Guides & Decks in Figma 🆕
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IRL Briefs
This is where it all comes together. You’ll complete creative briefs, explore your niche, and figure out what you want to offer. I’ll give you personal feedback to help sharpen your skills and show off your unique style. By the end of camp, you’ll have projects you can immediately start sharing so you can book clients asap!
INCLUSIONS:
You’ll Create Three Portfolio-Building Briefs
Moodboard
Color Palette
Logo & Type Suite
Brand Guidelines
2 Pieces of Collateral
-
Brand Biz
(ACCESS ANYTIME)
This business module covers, in sequential order, exactly how to keep moving forward in your journey so you can actually leave camp with a roadmap to your goals.
LESSONS INCLUDED:
How to Start Freelancing/ a Studio
Establishing Services & Pricing
Systems Setup & Client Processes
Finding Your Design Style
Finding & Attracting Clients
How to Pitch & Handle Clients
Portfolios & Marketing Yourself
Creating Your Own Brand & Website 🆕
-
Content Creation
(COMING SOON - END OF AUGUST)
Making marketing content for your brand design business is HARD, and the social media advice out there doesn’t always apply to us. This module will teach you how to ideate content that works for YOU, planning & scheduling content, and how to actually create it, so you can book clients without become a content creator (unless you want to ofc)
LESSONS INCLUDED:
Content Strategy & Ideation
Creating Carousels & Stories
Filming & Editing Video Content
Posting Portfolio Work
Launch Content & Strategy
Client vs. Creative-facing Content
Get the Full Curriculum! 📓
Want an even more detailed breakdown?? I gotchu! Join the waitlist over there 👉 and get the full curriculum breakdown, which has: 1) bullet point summary of what you’ll learn in each lesson, 2) softwares & programs you’ll learn in each lesson, 3) and all the bonus modules broken down too!
Wondering if you’ll like my teaching style?
Watch my 20-minute Design Process workshop and see for yourself
PULL THE FIRE ALARM…🧯
Your portfolio is going to look 🔥 with these IRL briefs
You might even be able to roast marshmallows with it 🪵
But for real: these briefs aren’t just for fun (though, c’mon—they are) they’re built to help you find your style, sharpen your skills, and create client-ready work you’ll be proud to show off. Look at you… building confidence and building your dream design business and stuff 🏕️
PEEK STUDENT COURSE WORK:
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City Coffee Shop
🧠 Design Preferences: Prefers fresh, bright, and modern with a welcoming vibe that doesn’t feel overly cozy
Student: Kristina
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Queer Bookstore
🧠 Client is inspired by indie bookstores and prefers vibrant, rainbow-themed designs with cozy, inviting elements.
Student: Camila
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City Coffee Shop
🧠 Design Preferences: Prefers fresh, bright, and modern with a welcoming vibe that doesn’t feel overly cozy
Student: Cami
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Retro Autoshop
🧠 Design Preferences: Women-owned and proud! Inspired by retro car ads and mixing feminine & gender-neutral vibes.
Student: Lina
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City Coffee Shop
🧠 Design Preferences: Prefers fresh, bright, and modern with a welcoming vibe that doesn’t feel overly cozy
Student: Sita
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Wine Bar
🧠 Design Preferences: Elevated, Romantic for couples without the outdated, overly traditional look
Student: Camila
Plus, you’ll get access to 2 bonus web design modules to help you continue your journey and diversify your services! 🤩
So many campers go on to add web design on top of their branding offers—now you can, too! When you enroll in Summer Camp, you’ll unlock two bonus modules that teach you how to design websites from start to finish.
Browse the webby curriculum 💻 below:
Module 4: Intro to Web Design
Learn the why AND the how behind design effective and engaging website designs! You’ll get familiar with the 2 popular design platforms, learn how to format and structure your pages, and widen your range by learning about different pages for different brand needs.
LESSONS:
Client Strategy & Intake
Adobe XD & Figma 101
Wireframe Setup, Applying Branding & Formatting
Anatomy of a Web Page – Navigation, Home & Landing
Anatomy of a Web Page – Sales, Service, Booking
Anatomy of a Web Page – Collection, Product, About
Module 5: Advanced Web Design
Once you’ve learned the anatomy and components of website pages, you’ll learn how to design one yourself and how to balance functionality with flair. You’ll apply branding to the pages, design with accessibility in mind, and get the processes ready for building it.
LESSONS:
Wireframe Design – Page Layout & Content
Wireframe Design – Functionality & Features
Development & Accessibility Check
Mobile Design & Responsiveness
Prepping for Development
Pre-Launch Prep & Client Handoff
Want s’more cool bonuses?
Thought you’d never ask…
50+ Resources: Workshops, Templates, and Masterclasses (oh my!)
Brand Guidelines Template
Brand Strategy Questionnaire
Brand Style Guide Template
Brand Strategy 101 Workshop
Setting & Raising Your Prices Workshop
How to Find & Attract Clients Workshop
Branding Business for Gen-Z Mini Course
Mental Health Business Practice Workshop
Timelines & Working with Clients Workshop
Premiere Pro & After Effects Workshop
Business Essentials to Start Workshop
Email Marketing & Sales Funnels Workshop
Next Step After Camp Workshop
Designing Your Own Brand Masterclass
Complete Client Process Workshop
Client Onboarding & Offboarding Guide Template
ClickUp Project Template Bundle
Complete Business Setup Workshop
Effective Marketing Strategies Workshop
Increasing Profitability Workshop
Website Launch & Prep Checklist
Sourcing Fonts & Licensing Workshop
Reels & TikToks Creation Workshop
Tips for Instagram Workshop
How to Organize Files Workshop
Finding Your Niche Workshop
Contracts & Legal Tips Workshop
From Brand to Collateral Masterclass
Pricing for Brand Designers Workshop
Notion Client Portal Template
Finding Your Design Style Workshop
Website Strategy & Copy Questionnaire
Collateral Design Questionnaire
How to Pitch & Handle Clients Workshop
Working with a Web Developer Workshop
Adobe XD/Figma for Social Templates Workshop
Retainer Services & Subcontractors Workshop
Social Content Creation Workshop
My Finance Strategy Workshop
All About Outsourcing Workshop
How To: Passive Income Workshop
All About Portfolios Workshop
Squarespace & Readymag 101 Workshop
Notion Business Bundle Template
Meet Our Guest Expert Lineup
DRUMROLL, PLEASE…🥁
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Setting Up Your Offer & Marketing It (For Newbies)
Kelsey McCormick, Launch Expert
• Crafting Your Offer
• Phases of Launch
• Designing a Marketing Campaign -
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Using Textures for Impact in Your Designs
James Junk, Graphic Designer
• Methodology Behind Using Textures
• Live Photoshop Demonstration -
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Using Pinterest for Designers
Kriti Chitturi, Pinterest Manager
• Creating Pins to Showcase Your Work
• Using Keywords
• Pinterest Best Practices
• Understanding Analytics
• Real Results Showcase -
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Building Website Pages Using Showit
Olivia Currin, Showit Course
• Benefits of Using Showit
• How to Use Showit & Cool Effects
• Live Demo of Building a Page in Showit -
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Creating Custom Mockups with AI
Ana Angulo Weil, Packaging Queen
• Using Midjourney & Firefly for Custom AI Imagery
• Live Demonstration -
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The Creative Sell
Hollie Nash, Copywriter
• Define your Brand Personality
• Inject Personality in Sales Page Copy • How to Sell with Stories
• Sales Page hHadlines: Dos & Don'ts
• The 15-section Creative Sales Page Layout -
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Email Made Easy
Sinead Taylor, Marketing Whiz
• Why Email is Worth It
• What to Send if You Feel Like You Have “Nothing to Say”
• Making Your Newsletter Feel Worth Subscribing To
When you enroll, you’ll get access to everything you need to build, practice, and improve your design skills including…
Interactive Lessons + Bonus Trainings
Lessons are short, actionable, and built to help you learn by doing. You’ll design as you go, get instant feedback, and walk away with skills you’ll actually use in client projects. Plus bonus trainings to help you market, price, and grow your business too.
Private 1:1 Mentorship with Alyssa
Have I mentioned this enough yet? 😉Because yes, you read that right: PERSONALIZED mentorship. Ask me anything, anytime. You’ll get personal feedback, portfolio help, pep talks—I’m here with 3 private calls (aka campfire chats 🔥) and unlimited DMs.
50+ Hours of Workshops, Call Recordings & More
Inside the video archive, you get access to every camp call, weekly workshop, and guest workshop we’ve ever done (5 years’ worth so far!). Plus, you get all the workshops I do outside of camp—for free.
Every Resource & Workshop I’ve Ever Created
Get full access to every single template, resource, and past workshop in my shop. It’s like having a designer toolkit at your fingertips. (Scroll down to get the comprehensive list!)
Community Slack & Direct DMs with Alyssa
Stay connected throughout your camp journey to the growing camper community of 200+ creatives. Get feedback on your WIP, ask questions, chat with me, and get your personal hype squad, all year round!
Year-long Access to Course Material + Support
Learn the material at your pace, on your terms. You’ll get the lessons and Slack support all year to revisit, refine, and keep growing. Whether you get it all done in a month, or take the full year, it’s up to you!
Loved by 150+ campers
(& growing) since 2021 ❤️
Your Questions—Answered
-
Do you offer payment plans, discounts, or scholarships?
Yes, no, and YES! 🤑
Payment Plans 👉🏼 (Learn More)
The course fee is split up into 4 monthly payments, the first payment due upon enrollment. I recommend using the BNPL options like AfterPay or Klarna.
Discounts👉🏼 (Join Waitlist)
Stay signed up for the Camp Waitlist and make sure to follow me on IG (@atnndesign) because sometimes a sneaky discount pops up via email, stories, etc. 👀
-
Can international campers enroll?
Yes! We’ve had a large # of non-US participants in the past and would love to have you.
If you need to process another currency, you can let me know and I can send a Wise transfer link! For time zone differences, we can talk as a group about either
Making adjustments so the times are in the middle for everyone
Making a 2nd live call time if there’s enough interest/need
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Do I need design experience for this?
Nope! Module will cover everything you need to know from scratch including design theory and software.
Camp was created to meet everyone where they’re at and then join everyone together, so whether you’re past the basics or just beginning, you’ll be accommodated!
We’ve had many past campers with zero design background when they enrolled and have all expressed their comfort level with the concept & tools after the initial module!
-
Do you provide any guarantees or refunds?
Simply, no. ❤️ Due to the digital nature of the course and the work that goes into it, once you enroll there is a STRICT no refund policy.
Even if you don’t end up using any of the resources, joining any calls, or watching any content, the product was still provided to you and therefore must be paid! If you order $1000 worth of food and decide not to eat it, you wouldn’t expect the restaurant to not charge!
As for guarantees, there is no guaranteed outcome or income. It would be wrong to claim otherwise! If you use the Camp resources and engage with the course in full, you’re bound to get the results you’re looking for! But I wont lie and guarantee anything, though I wish I could promise the world!
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What's the difference between the live Summer Camp & Camp Evergreen?
You get all the same lessons & content, but the main difference is the live interactivity!
With the live Summer Camp, you get:
· Unlimited Mentorship Calls
· Live Feedback on Homework
· Weekly Live Workshops
· Group Calls & Coworking Sessions
· IRL Briefs Live Together
With Camp Evergreen, you still get recordings to the summer’s workshops, plus the same modules and resources, AND access to the community slack where you can interact with the whole group / me! You get 3 mentorship calls instead of unlimited, which you can schedule anytime during your 1 year access! -
How long do I have access to the course materials for?
You get 1 full year with your enrollment! That includes access to all the modules, workshops, and resources, plus the community Slack!
You can reach out to me for support whenever via Slack DM, and reach out to schedule your 3 mentorship calls anytime over the course of the year.
Real. Camp. Results.
We asked our Camp Alumni the questions you probably actually to know…here are the top responses & results
What’s the #1 thing you got from Camp?
“My design skills improved so much since before Camp”
“I feel like I know how to move forward in my business”
“I feel more confident about my design and skills”
What was your favorite part of Camp?
“The live workshops! I loved being able to ask questions live and get insights to running a design biz”
“The community—the friendship & support has meant everything!”
“The mentorship from Alyssa and the community Slack chat”
What part was worth the money/most helpful?
“The lessons, homework, live workshops, mentorship, slack chat, freebies (pretty much everything””
“The feedback & mentoring calls!”
“Am I allowed to say everything? The freebies, workshops, mentorship calls, community, tutorials. Every bit of camp”
How has Camp impacted you?
“Camp taught me everything I needed to feel confident enough to start a career in brand + web design”
“It helped my learn more about my design style…feel more confident, and have that solid foundation as a self-taught designer”
| Which Camp is for You? 👀 | Brand Biz 💼 | Summer Camp 🏕 | Evergreen 🌲 |
|---|---|---|---|
| Access to Pre-recorded Lessons & Modules for 1 Year | Yes |
Yes |
Yes |
| Live Group Calls & Weekly Live Workshops on Topics of Your Choice | Yes |
Yes |
|
| Access to Templates, Bonus Workshops and Freebie Resources | Yes |
Yes |
Yes |
| 1:1 Mentorship Calls with Alyssa | Unlimited |
Unlimited |
3 |
| Homework Assignments, Skills Assessments & IRL Practice Briefs Database |
|
Yes |
Yes |
| Personalized Feedback on Submitted Design Work & Portfolios | Yes |
Yes |
|
| Access to Camp Community Slack & Direct Message with Alyssa | Yes |
Yes |
Yes |
| 3 Brand Design Modules & 3 Live IRL Practice Briefs |
|
Yes |
Yes |
| 1 Business Module & 1 Content Creation Module | Yes |
Yes |
Yes |
| 2 Web Design Modules & 2 IRL Practice Website Briefs |
|
Yes |
Yes |
| Lifetime Access to Course + All Updates to Curriculum, Freebies & Resources | $349 Add-On |
$349 Add-On |
Not Offered |
| Camp Curriculum & Practice Brief Schedule | 6 weeks |
6 weeks |
Self-paced |
Still not sure?
Here's the 411
🗞️
Know Before You Go
🎒
Here's the 411 🗞️ Know Before You Go 🎒
💸
Payment Plans
Need a little flexibility? You can use Buy Now, Pay Later options like Klarna or AfterPay with no extra fees. Easy peasy.
🔖
Camp Scholarships
If you're BIPOC, Queer, first-gen, or facing financial hardship, you can apply for one of two full scholarships or a few partial ones.
(Note: scholarships are only available for Live Summer Camp) Applications are now closed & no longer accepting new submissions.
Explore Camp Sites
🏕
The Summer
Camp
Learn to craft brand identities and website designs to offer clients the ultimate service combo in 6 weeks + 3 portfolio projects to show for it.
✔️ Live Community Calls & Slack
✔️ Weekly Live Workshops
✔️ Unlimited Mentorship Calls 🤯
✔️ Personalized Feedback & Support
✔️ 6 Weeks
✔️ 3 Branding Modules
✔️ 3 Design IRL Weeks
✔️ 1 Business Module
✔️ 1 Content Creation Module
✔️ 2 Bonus Web Design Modules
✔️ 7+ Guest Workshops
✔️ Access to Resources Vault + Past Workshops
✔️ Summertime Only
📆 June 30 - August 8*
*(Pushed back 1 week!)
$2,260
4 payments of $565
🌲
Camp
Evergreen
Become a brand designer at your own pace and get access to all the Live Camp content whenever, wherever.
✔️ Community Slack & Private DMs Support
✔️ 3 Mentorship Calls
✔️ 3 Branding Modules
✔️ 3 Design IRL Weeks
✔️ 1 Business Module
✔️ 1 Content Creation Module
✔️ 2 Bonus Web Design Modules
✔️ 7+ Guest Workshops
✔️ Access to Resources Vault + Past Workshops
✔️ Access Anytime, Anywhere
✔️ 12 Months of Access
📆 Available whenever you’re ready!
$1,760
4 payments of $440